Unsaid
The Brief
Some brands are built on change. Not superficial change. Deep change. When Unsaid approached us to adapt their voice for the French market, we knew that we were stepping into the future. From cultivating their own diamonds, to recycling precious metals and pioneering new cuts - all in-house using solar power - nothing is as you knew it.
The Work
Unsaid embodies the future while evoking the past. It’s a place where technological brilliance and poetic mythology coexist. Their unique voice is both otherworldly and fully present in the here and now. We capture this spirit for a French-speaking audience and write all of the brand’s French communication.
The Execution

Website:

From product descriptions to interviews with the Unsaid community, terms and conditions to the inspiration behind each collection - our job is to find the right words for the right moments. Whether this is to provoke contemplation, to encourage snappy navigation or to support breathtaking visuals we make sure that it always sounds like Unsaid.

The Collections

Point-of-sale:

When technology is as intrinsic to a brand as it is with Unsaid, it’s normal that it’s used to deliver the best customer experience in store. To showcase the brand story and inspiration behind each piece, we wrote interactive presentations for their concession in Printemps, Paris.

With each case, an inspiration

Newspaper:

We wrote a 43 page newspaper that was distributed around Paris featuring a brand manifesto, an interview with Tina Kunakey, the impact of conventional diamonds in easy numbers and how to grow a diamond.

Billboards:

Unsaid, in two words. A printed campaign featured across Paris over Christmas.

L'essentiel

Newsletters:

Making sure that we keep the French language Unsaid subscribers on a journey and up to date  with the latest brand news.

Credits
Director
Brand Manager
Creative Director
Operations
Project Manager
Head of German Copy
Head of English Copy
Social Media
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